The Creator Fit Problem: Why Solving Influencer Marketing Needs Harness Engineering, Not Better Prompts

Dr. Chiranjiv Roy

Distinguished AI Fellow & Enterprise Transformation Leader

Dr. Chiranjiv Roy is a 20+ year veteran of the Data Science, Artificial Intelligence, and Advanced Analytics industry, having held global leadership positions across Automotive, Manufacturing, Retail, Consumer Goods, Financial Services, Technology and Life Sciences. He is passionate about helping organizations unlock business value through data-driven decision making, Generative AI, Agentic AI, and enterprise-scale AI transformation.
Throughout his career, Chiranjiv has built and led global AI Centres of Excellence, developed high-performing teams across multiple geographies, and delivered large-scale AI platforms and products for Fortune 100 organizations. His expertise spans AI strategy, machine learning, MLOps, Generative AI, responsible AI, and the operationalization of AI at scale.
Chiranjiv currently serves as a Distinguished AI Fellow and Enterprise Transformation Leader, advising executives and boards on AI strategy, governance, operating models, and value realization. He is a member of the Forbes Technology Council, a recognized thought leader in enterprise AI, and a frequent speaker at global industry forums. He holds a PhD in Applied Machine Learning and has contributed extensively to AI research, innovation, and industry advancement.