CPG sales and success will rely on complete transformation – and a willingness to experiment

Imran Saeed

Vice President & BU Lead – Retail, CPG, and Manufacturing

Imran Saeed is the Vice President and Business Unit Lead for Retail, CPG, and Manufacturing at C5i. Imran focuses on developing innovative AI-enabled solutions for client organizations, empowering decision-makers to drive impact at scale through the use of analytics, technology, and human-centric design thinking. Prior to joining C5i, Imran was Director of Analytics Consulting with Absolutdata Analytics and held various positions of responsibility at HSBC Risk and Genpact before that. He has over 21 years of experience building and embedding analytics across verticals, enabling actionable insights and consulting senior leadership within client organizations on digital transformation initiatives across developed and emerging markets. Co-founder and a member of the Society for People Analytics, Imran also serves on the board of Rutgers University’s Big Data Advisory Council. He is a regular speaker at international conferences like IIR and ESOMAR on topics such as embedded analytics and big data. Imran is a graduate of Columbia Business School with a Bachelor’s degree in Economics from Delhi University and is a certified Six Sigma professional.