Kendra brings over 25 years of experience in market research, working with top brands across the CPG, telecom, and technology sectors. She is currently the Research and Insights Category Manager for Microsoft's Consumer Sales Organization, where she oversees all aspects of research program management, data analysis, interpretation, and storytelling. In this role, she ensures that insights influence cross-LOB and regional go-to-market strategies. Her expertise includes leading global customer satisfaction research studies for Microsoft, eBay, and YouTube. She is passionate about building strong client relationships and enjoys mentoring others and fostering the development of future talent.