Priyanka has close to 15 years of experience in market research and insight generation. She is passionate around learning the Consumer Packaged Goods (CPG) category, covering a wide variety of topics related to innovation, product development and optimization. She is an expert in quantitative and qualitative research and has extensive experience across studies that include brand health measurement, brand image and equity studies, ad / concept evaluation & effectiveness studies, usage and attitude studies etc. With her knowledge and experience, she aspires to improve services for clients and provide them with holistic insights, that will help in actionable decision making. She loves travelling and seeing new places, when she is not working and is geared up for a break. She holds a MBA degree in marketing from EMPI Business School, Delhi.