Rajarshi comes with an experience of more than 20 years in the marketing insights space. His passion for market research stems from a quest to understand human psychology and put it into practice. Over these two decades, Rajarshi has worked with top drawer market research firms like Kantar, Nielsen and Gfk. Over the last five years at C5i, he has managed a large FMCG engagement, as a member and leader of the client CMI team’s extended arm. Currently he is playing a consultative role to all C5i teams seeking support on primary research aspects. He is also involved in dissipating primary research trainings across the organization. In his previous organizations, he has worked with multinational and domestic brands in the CPG, education, automotive, finance, retail, tobacco and apparel domains. Graduated from St. Xavier’s college, Mumbai and completed his Masters in Business Administration from ICFAI University, Rajarshi is also passionate about reading, travelling and nurturing young researchers.