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The C5i Blog

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Anees Merchant |

The Model You Depend on Can Be Switched Off

A frontier model launched on a Tuesday and was gone ...

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Amit Yadav |

How We Modernized Data Governance with Databricks Unity Catalog

Data governance is rarely the most visible part of a ...

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Dr. Chiranjiv Roy |

The Creator Fit Problem: Why Solving Influencer Marketing Needs Harness Engineering, Not Better Prompts

How Generative AI, Agentic AI, and the Lakehouse architecture are ...

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Adobe Analytics
Bhaskar Dey |

Adobe Analytics: Best Practices for Implementation

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Best Practices of Tag Management Systems
Bhaskar Dey |

Best Practices of Tag Management Systems: How to Become Power User

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Quantifying Customer Perceptions
Swaroop Johnson |

Quantifying Customer Perceptions From Customer Reviews to Enable Strategic Problem Solving

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Digital Data Classification
Anees Merchant |

Digital Data Classification: Top Five Mistakes to Avoid

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The Data-Driven Organization
Admin |

The Data-Driven Organization: Successfully Integrating Analytics into the Organizational Framework

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Using Advanced Clustering Techniques
Swaroop Johnson |

Cluster Analysis in Marketing – Using Predictive Power of Clustering for better ROMI

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Data Lakes The new enabler of
Swaroop Johnson |

Data Lakes: The new enabler of scalability in cross channel analytics

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Utilizing Cutting-Edge Unstructured Data
Shreya Sharma |

Utilizing Cutting-Edge Unstructured Data Analytics to Solve Today’s Business Challenges

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The-Next-Generation-Consumer
Anil Damodaran |

The Next Generation Consumer – Gen Z – and the Impact on Brand Marketing

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