A comprehensive approach beyond funnel metrics to gain actionable insights for brand and portfolio growth
Enhance brand equity and portfolio performance with an integrated, “always on” system that is less expensive than traditional methodologies
Non-linear cross-channel customer relationships, extensive brand portfolios, sophisticated competition, decreasing brand loyalty and digital transformation make it difficult to optimize brand investments, manage portfolio performance, and form strong customer connections.
Primary survey-based brand measurement is no longer adequate. Businesses struggle to integrate new data sources such as social media, customer experience metrics and digital analytics with portfolio performance indicators, and commercial outcomes into a unified insights framework.
Marketers today struggle to show ROI from marketing investments. Traditional brand measurement systems and attribution models fail to accurately indicate which channels or campaigns deserve additional investment.
A 360-degree approach to brand and portfolio insights enables integration of new data sources such as social media signals with primary research. The approach connects dots within the broader market landscape, and reveals the interplay between brand health, portfolio performance, competitive dynamics, and customer-generated data.
Our ‘Brand Potential 360 Model’ combines consumer feedback on perceptual brand metrics and behavioral metrics to provide a comprehensive view of brand strength, portfolio health, and growth opportunities. Information on brand penetration and customer loyalty among owners, combined with factors such as brand awareness, consideration, purchase likelihood, and portfolio contribution create a robust composite index (BP360)
Powerful data visualization enables easy assimilation of insights. Multiple delivery mechanisms such as dashboards, voice-enabled insight assistants, infographics and videos make the story come alive.
Helped a top 5 global IT hardware company set up and run a global brand tracker spanning 35 countries. This eight-year-long relationship is a testament to the value we deliver.
Helped a top 5 global semiconductor firm augment their existing brand and portfolio tracker with deep social media insights.
Provided actionable brand and portfolio insights to a top 5 global internet company by leveraging high-end analytical models such as Bayesian network modeling.
Always-on brand and portfolio intelligence providing near real-time insights
Higher C-suite visibility and acceptance, raising adoption of brand and portfolio tracking programs among business groups and other stakeholders
More effective portfolio investment decisions and higher ROI from market intelligence, research, and brand-building investments
C5i Compete Raising Brand Visibility and Searchability
