High-tech cloud solutions provider enhanced campaign effectiveness and ROI tracking with specialized analytics extension team

High-tech cloud solutions provider enhanced campaign effectiveness and ROI tracking with specialized analytics extension team

High-tech cloud solutions provider enhanced campaign effectiveness and ROI tracking with specialized analytics extension team

  • This client’s website had more than 100 campaigns running each week and the data was flowing into multiple marketing platforms
  • The client wanted to understand the digital depth and goal conversion of various marketing efforts
  • They wanted to understand how campaigns are influencing customer interactions with various digital properties
  • Additional, they wanted to draw insights from the campaigns and use it to enhance consumer behaviors
  • Overall, the client was looking for a cohesive analytics strategy
Industry : Technology