Case Study

Product Concept Evaluation Study in India, Brazil, and South Africa (FGDs)

Product Concept Evaluation Study in India, Brazil, and South Africa (FGDs)

Insights from the study helped the client –
• Understand customer opinion on their product versus competitor products
• Identify how relevant and aligned the given concepts were to consumer needs to be able to fine-tune and strengthen them.

Industry : Research & Consulting Firms