Case Study

Understanding Consumer Perceptions and Identifying Market Opportunities in the ‘Natural’, ‘Eco-Friendly’ Home Care Products Space

Understanding Consumer Perceptions and Identifying Market Opportunities in the ‘Natural’, ‘Eco-Friendly’ Home Care Products Space

The client’s Home Care team wished to launch a premium version of their brand (Brand A) and assess various ‘natural’/‘eco-friendly’ territories that have potential for market entry.

Industry :