Case Study

Understanding Segments among Health and Wellness Consumers

Understanding Segments among Health and Wellness Consumers

The client, a leading CPG company in Canada, wanted to understand the ‘Health and Wellness’ inclinations of consumers in order to understand the full potential of its portfolio of food and beverage products to cater to these consumers. They had conducted similar research in the US and had finally identified top 6 strategic consumer segments that were highly engaged.

Industry : Consumer Goods & Services