Consumer and Market Insights

Make impactful brand and product decisions with swift and well-triangulated consumer insights and market insights

The Consumer & Market Insights Landscape

To thrive in an increasingly complex and fast-changing market, organizations need comprehensive and validated insights about consumers, target markets and competition. Gathering the required data and generating these insights at the speed of business is a challenge due to the explosion of data sources and disruptive changes in the market landscape. A transformational approach based on integration of multiple new age data sources and leveraging digital technologies, advanced analytics and AI accelerators is driving powerful new insights capabilities.

How C5i’s Consumer & Market Insights Solutions Help

Validated and contextual insights leveraging multiple data sources

Speed and agility, with response time reduced to hours and days

Greater access to insights with a focus on data democratization and driving adoption

Higher ROI from investments in insights & analytics

Seamless management and high quality assurance by partnering with an industry leader with deep expertise across diverse data sources

Solutions for AI-powered Decisions and Actions

AI-Powered Research Operations

While there is a clear need for speed to insights and agility in market research, organizations continue to struggle with lengthy traditional research processes.

C5i provides a unique blend of a proprietary AI platform and deep partnerships with sample agencies and market research platform providers, enabling clients to get high-quality survey research data from diverse global audiences quickly and integrate online and offline data sources seamlessly. This improves speed to insights and enables research teams to take on more projects in the same bandwidth, thereby improving ROI.

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Meta-Analysis

Actionable insights that drive business impact come from a true 360-degree approach based on information synthesis and cross-validation of data from diverse sources, high relevance to context through application of advanced analytics and Natural Language Processing (NLP) technologies, and intuitive storytelling for consistent and widespread adoption.

Meta-analysis provides consumer insights, market insights and product insights that are essential for the success of any strategic marketing initiative.

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Market and Competitive Intelligence

With increasing market complexity and aggressive competition, organizations today need well-rounded market and competitive intelligence to inform product innovation and marketing decisions. C5i uses a 360-degree approach to data synthesis, using data from diverse sources with automation and applied AI-based solutions and accelerators, to deliver high speed insights on specific projects and ongoing market tracking with real-time updates.

C5i creates significant and long-term business value for brands through high-quality competitive intelligence, market opportunity analysis and sales intelligence.

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Social Media Intelligence

C5i’s Social Media Intelligence solutions incorporate data from a variety of digital sources to understand customers in real time. We combine expertise across research, technology, analytics, and business domains to identify insights from live and historical conversations—including unstructured data across text, images, videos, and emoticons.

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Synthetic Audiences

Gain rapid, scalable, privacy-safe consumer insights without relying on real-time human responses with Synthetic Audiences. Test concepts, analyze attitudes & perceptions, and validate ideas at speed and scale using intelligent synthetic data models trained on rich, real-world signals.