Customer Analytics
Delight, monetize, and retain your customers with tailored experiences via C5i’s Customer Analytics
When it comes to customers, one size does not fit all. Your ability to retain and reward your best customers depends on how well you know them, and how much they trust you. Segment and personalize content and experiences to show you are worthy of their trust. Acquire customers based on modeled profitability. Retain them with customer-specific lift analysis that targets and retains high-value customers.
C5i makes it easy to improve customer relationships by using data to predict and personalize
A unique Customer Experience Analytics approach that blends qualitative and quantitative – customer satisfaction combined with customer behavior
Assess and act on the factors that lead to retention through Key Drivers Analysis (KDA), Network Graphs and Propensity Modeling
Subscription analysis to increase retention through journey analytics and cohort monitoring
Next Best Step: An AI-based personalization solution to bring flexibility and learning to cross-sell, upsell and make product recommendations
A combination of solutions to assess, predict and recommend for improved customer experiences
Earn customers’ loyalty and enhance their experience at every touchpoint. Analyze and orchestrate journeys. Leverage C5i’s out-of- box NLP engine to mine unstructured data. Increase NPS by identifying the factors that matter most to customers.
Leverage real-time lift models that highlight the actions marketers can take to improve customer retention where there is high propensity to churn. Segment subscription customers into cohorts. Measure retention decay curves to discover what campaigns and experiences lead to retention.
Different customers have different needs. C5i’s Machine Learning (ML)-based clustering framework delivers relevant and actionable segments. And our AI-driven Personalization solution, Next Best Step, drives a learning, evolving, and cost-optimized experience across all channels.
Customer data is an asset of significant value – an asset that is often untapped by all but the most savvy enterprises. Customer data platforms are databases that create and standardize single customer views for use by marketing systems to connect with and engage customers. C5i helps you unlock the value of your customer data with our Customer Data Platform (CDP) solution.
Customers want to be delighted. Enterprises want to retain customers and drive growth through retention and increased Lifetime Value. C5i’s Customer Journey Analytics satisfies both sides of the equation—analyze data to understand how customers are interacting with your brand – and know where they are struggling. Act on that knowledge to keep them coming back for more.