Unify and activate customer data to unlock relationship value
Customer Data Platforms (CDPs) have garnered much attention in recent years as companies transform digitally and customer data is increasingly available. But available data does not equal activated data. CDPs simplify the tasks of segmenting customers and providing them with personalized content. Yet, as with all analytics tools, purchasing marketing technology is only the first step. While a CDP translates customer data to insights, C5i helps brands activate their CDP investments with governance and implementation expertise at scale.
‘Measure twice, cut once’: You think you might need a CDP but aren’t sure where to start? C5i can help you align your strategic objectives to the operational capabilities of a CDP.
Agile transitions: Your business will continue to operate while you implement and optimize your CDP. Map existing workflows to your new CDP-friendly processes. C5i leverages the power of agile program management to ensure nothing is lost during the move.
Data fluency across the spectrum: CDP tools require an understanding of both foundational digital engineering and advanced applied AI. C5i is fluent in both these ends of the analytics spectrum – and all points in between.
Scaling for impact: What works for hundreds of customers does not often naturally scale to millions. Technology needs tuning, mindsets need expanding, and processes need to consider exception cases. C5i helps you achieve CDP return on investment beyond the proof-of-concept.
We understand that different industries have their unique approaches to growth, profitability, and customer experience. We apply deep industry expertise to your Customer Data Platform use cases.
Don’t have the expertise, time, or skillset in-house to set up and run a CDP program? Our experts can share their learnings from other CDP implementations to manage the program either with or for you, depending on your needs.
