Unify your marketing data and access AI-driven insights for improved marketing decisions and personalized customer experiences with C5i Marketing Data Cloud.
C5i Marketing Data Cloud Next
Premier Partner Certified Experts

Unlock the power
of Data and AI with
C5i and Databricks

As a Databricks Consulting and Built on Partner, C5i’s expertise in leveraging the Databricks Intelligent Platform helps customers simplify and democratize data and AI to solve business problems for measurable business impact.

1800+
Global headcount driving AI, analytics, and governance excellence
45
Fortune 500 companies and multiple global customers
Partnership Overview

Power your Enterprise with C5i and Databricks

To accelerate enterprise AI adoption and deliver meaningful outcomes, C5i brings together all three Databricks capabilities: Data, AI, and Analytics.

  • One-stop suite to accelerate Databricks implementation and transform data estates to Lakehouse architecture
  • Standardize with strategy, ROI models, and governance frameworks

  • Develop and deploy ML models at scale with MLflow and Databricks ML runtime
  • Enabling ML flow for ML Ops on Databricks

  • Create powerful analytics solutions and interactive dashboards for data-driven decisions
  • Solutions built on Mosaic AI Databricks foundry and GenAI Genie

  • Implement comprehensive data governance and security frameworks for enterprise compliance
  • Leverage Unity Catalogue and Data Governance framework with Databricks
Our Methodology

Driving Databricks Adoption

We follow a structured approach to enable Databricks implementation for successful project delivery and client satisfaction.

Platform Foundation
Build & Configure
Deploy & Train
Support & Optimize

Why Our Methodology Works

Proven Expertise

A dedicated Databricks CoE

100+ Data & ML Ops engineers

35+ certified consultants

25+ enterprise customers

AI-Powered Solutions for Speed, Agility and Impact

Ready-to-use Databricks playbooks, frameworks, and connectors, plus AI-powered Data Management Suite for data profiling, data quality, data governance and data observability.

Our Solutions and Services

C5i’s Comprehensive Databricks Solutions

From strategy to implementation and ongoing optimization, we provide end-to-end solutions powered by Databricks, tailored to your business needs.

Marketing

  • Product development
  • Market mix and optimization
  • Content creation and testing
  • Digital shelf insights
Customer and Digital

  • Customer experience
  • Hyper personalization
  • KYC and Customer onboarding
  • Promo and pricing
Commerce and Sales

  • Partner and channel analytics
  • 5P insights
  • Commercial analytics
  • RGM analytics
Supply Chain

  • Inventory visibility
  • Inventory optimization
  • Demand sensing/ planning
  • Inventory waste reduction
People Analytics

  • Compliance analysis
  • Performance linked compensation
  • Experience analysis
  • Productivity analysis

Built on Databricks

Marketing Data Cloud (MDC)

C5i’s Marketing Data Cloud (MDC) centralizes marketing data into a pre-built common data model on Azure Databricks.

  • Integrates and standardizes data from multiple sources to eliminate silos
  • Delivers a unified, common data model of customers, journeys, and marketing performance
  • Powers advanced analytics like MMM, brand measurement, campaign analytics, and multitouch attribution
  • Built with C5i’s Intelligent Data Management Suite (iDMS) for speed, governance, and scalability

InfluencerX

C5i’s InfluencerX enables brands to identify, evaluate, and measure influencer impact at scale.

  • Integrates multi-dimensional influencer evaluation for smarter identification and shortlisting
  • Enables influencer performance assessment with estimated ROI calculation and measurable sales impact
  • Combines C5i’s domain-led marketing analytics and AI accelerators for predictive intelligence and real-time insights
  • Powered by Databricks Lakehouse architecture to unify structured and unstructured data across brands, regions, and campaigns

Marketing Data Cloud (MDC)

C5i’s Marketing Data Cloud (MDC) centralizes marketing data into a pre-built common data model on Azure Databricks.

  • Integrates and standardizes data from multiple sources to eliminate silos
  • Delivers a unified, common data model of customers, journeys, and marketing performance
  • Powers advanced analytics like MMM, brand measurement, campaign analytics, and multitouch attribution
  • Built with C5i’s Intelligent Data Management Suite (iDMS) for speed, governance, and scalability

InfluencerX

C5i’s InfluencerX enables brands to identify, evaluate, and measure influencer impact at scale.

  • Integrates multi-dimensional influencer evaluation for smarter identification and shortlisting
  • Enables influencer performance assessment with estimated ROI calculation and measurable sales impact
  • Combines C5i’s domain-led marketing analytics and AI accelerators for predictive intelligence and real-time insights
  • Powered by Databricks Lakehouse architecture to unify structured and unstructured data across brands, regions, and campaigns
Real-world Use Cases

Measurable Impact Across Industries

See how we've helped organizations transform their data capabilities and achieve measurable business outcomes with Databricks.

Retail
Luxury Fashion Brand Optimizes Marketing Spend

Always-on MMM using MDC + Demand Drivers enabled real-time spend optimization and sharper market insights.

35%
Improvement in ROI accuracy
50M+
Data points processed per cycle
Download Case Study
Pharma
Life Sciences Leader Accelerates Insights with Genie

C5i Discovery + Databricks Genie delivered conversational analytics, reducing dependency on technical teams.

72%
Cost reduction
>95%
Accurate insights delivered
Download Case Study
CPG
CPG Giant Reduces Inventory Waste

Databricks + Azure Data Factory enabled pre-emptive recommendations to prevent product waste.

30%
Waste reduction
100%
Adoption by site managers
Download Case Study
Insights Hub

Thought Leadership

Let's explore innovations and more at the intersection of data, AI, and business impact.

Voices of Trust

Real Experiences. Real Impact.

Hear directly from clients and Databricks who collaborate with C5i to create meaningful, AI-driven outcomes.

C5i is a pioneer in applying advanced analytics and AI to drive real marketing outcomes. Their innovative Marketing Data Cloud, built on the Databricks Data Intelligence Platform, empowers enterprises to transform raw marketing data into actionable intelligence. Our strategic partnership combines C5i’s deep marketing domain expertise with the scalability and openness of Databricks, setting a new standard for data-driven marketing performance across industries.

GLOBAL VP – ISV SALES & GTM
DATABRICKS

Your Data Transformation Starts Here

As a Built-on Databricks partner, we combine deep technical expertise with proven accelerators to help you modernize, govern, and monetize your data- faster and smarter.


Call Us
+1 (555) 123-4567
Email Us
databricks@c5i.com
Visit Us
www.c5i.com/databricks