Pharma Market Research
Businesses today need to constantly adapt to a fast-changing, hyper-competitive environment and meet evolving customer needs.
At Course5 Intelligence, we combine over 20 years of experience in market research, deep therapy area knowledge and AI-powered Optimizer Suite™ to rapidly provide pharma clients with impactful insights.
Our solutions provide deep understanding of markets and help with evaluate target product profiles, track performance, and comprehend customer behaviors and perceptions for better product lifecycle management.
To know more about Optimizer Suite™, please click the video link on right.
Download Brochure- Clinical Development Strategy
- Product Optimization
- Market Assessment
- Competition Dynamics
- Launch & Promotion Strategy
- Performance Monitoring
- Customer Understanding
- Revisiting The Process
FEATURES
- Investigator survey
- Indication prioritization
FEATURES
- Investigator survey
- Indication prioritization
FEATURES
- Target product profile (TPP) testing
- Concept testing
FEATURES
- Market/ disease landscape understanding
- Market sizing and market share estimation/ projections
- Patient diaries to quantify patient segments/ shares
- Target product profile (TPP) testing & demand assessment
- Concept testing
FEATURES
- Market/ disease landscape understanding
FEATURES
- TPP testing
- Concept testing
- New product launch & positioning via standard Awareness Trial and Usage (ATU)
- Pre-launch market understanding
- Perceptual mapping
- Message recall
- KOL identification/mapping
- New communication claims creation
- Price estimation
FEATURES
- Brand performance tracking (via ATU)
- Adoption tracking
- Patient diaries to quantify drug/patient shares
- Perceptual mapping
- Message recall
FEATURES
- Message recall
- Perceptual mapping
- Patient journey mapping
- Emotions & sentiments research
- Patient insights research
- New communication claims creation
