An AI-driven multi-channel attribution model based on real-time channel performance
Deliver ‘source of truth’ Integrated Marketing Measurement, resulting in on-the-fly campaign optimization
Online, offline, CRM, marketing automation systems and budgets are all separate, making it difficult to allocate funds based on ROAS.
There are often multiple marketing programs running across channels. Each influences consumers differently, complicating the task of measurement and optimization.
Accounting for direct, immediate effects and indirect synergy effects for different channels
C5i’s approach leverages 1st, 2nd, 3rd party and external data sources. By integrating a variety of data sources, we provide a complete view of audiences. This helps marketers know their customers and how they engage across media channels during their purchase journey.
Predictive models and forecast sales conversion based on optimal conversion paths
Powerful simulators create user-defined scenarios to enable easy assimilation of insights. We provide path diagrams showing all channel effects as well as accelerators to automate analysis – with human supervision.
For one of the largest computer manufacturers in Asia-pacific:
For a leading telecom company:
For a leading global CPG client:
Identify best-performing marketing channels, including what combination of channels will drive sales, conversions, and impressions.
Increase ROI and reduce spend without affecting leads or revenue.
Identify when channels are overvalued by traditional attribution methods, thereby optimizing spends.
