2020 CPG and FMCG Industry Trends for US and EU region

24 Aug 2020 / Joseph Sursock and Sushant Ajmani / Digital

In this podcast, both Sushant Ajmani (VP – Product Management) and Joseph Sursock (SVP – Partner Sales – EU) have shared their perspective on the rapid acceleration in the eCommerce penetration in both North America and Europe. Also, the kind of opportunities it has opened for the CPG and FMCG players to capitalize on this trend, and further increase their investment in the Marketplace channel, owned digital stores and e-commerce segmented supply chain. If we look at the last five years, for the top 30 CPGs, margin expansion contributed twice as much value as growth – 50% vs. 26%. In recent years, leading brands in each CPG category have generated only 25% growth despite being 50% of sales. Assuming constant margins, CPGs need to deliver 1-1.5 % points higher organic growth than in the last decade to meet investor requirements.

They also discussed the growing demand for augmented data management, decision intelligence, faster, relevant and actionable insights, and Insights Adoption. Here is a summary of their conversation, and to learn more about their experience, watch the complete podcast and share your valuable feedback.

As per the MasterCard Spending Pulse report, from April to June, e-commerce made up 22 percent of all retail sales in the United States and 33% in the UK. In the US alone, more money was spent online than the last 12 Cyber Mondays combined.

Since the outbreak of COVID-19, the online grocery shopping industry has undergone many transformations. Online grocery sales are still on track to make up 20% of all grocery sales, becoming a $100b market by 2022.

The self-care industry has reached a whopping $9.9b in 2020, and 62% of consumers want to spend more than they currently do on their non-essential healthcare needs.

Subscription eCommerce, Sustainability, and Personalization are becoming the high trending themes in the CPG and FMCG sectors.

To learn more, listen to the podcast, and share your valuable experiences.

Know more about Course5 Discovery

Get Actionable and Human-Friendly insights across multiple consumption mediums and personas to create an Insights-First culture that rewards Data-Driven Decision Making