A key enabler of Customer Centricity Different customers have different needs. C5i’s Machine Learning (ML) based clustering framework delivers relevant and actionable segments for both consumer and enterprise markets
Increase email response rate due to campaigns based on market segmentation
Static customer segments lack the flexibility to provide actionable insights, resulting in poor results – a waste of marketers’ efforts
Undifferentiated marketing campaigns lead to low response rates
Lack of understanding of what products or services your customers are interested in leads to missed opportunities
A suite of algorithms iterated based on segmentation analysis to rapidly converge on the best available solutions
A proprietary framework that has been honed on multiple datasets to deliver rich personas and archetypes
Dynamic segments, updated in real time based on constantly changing customer behavior
Improved engagement and customer acquisition with better marketing spend ROI
Improved CX and profit growth –satisfied customers are retained customers
Maximum customer lifecycle value by identifying customer needs
Micro Segmentation
