SynTest™ is a cloud-based, automated Test and Learn platform for in-market testing.
Design and execute in-market tests for varied marketing, advertising, and business requirements – such as geo-testing for advertising effectiveness, testing for new products, in-store testing for pricing and promotions, and audience testing for creative campaigns – using the Nobel-recognized Synthetic Control methodology, a technique built to help researchers cope with noisy, imperfect test environments, where ideal controls are hard to find. Easily build experiments with a guided, no-code workflow that takes you from data to decisions quickly.
Learn more
SynTest™ is a cloud-based, automated Test and Learn platform for in-market testing.
Design and execute in-market tests for varied marketing, advertising, and business requirements – such as geo-testing for advertising effectiveness, testing for new products, in-store testing for pricing and promotions, and audience testing for creative campaigns – using the Nobel-recognized Synthetic Control methodology, a technique built to help researchers cope with noisy, imperfect test environments, where ideal controls are hard to find. Easily build experiments with a guided, no-code workflow that takes you from data to decisions quickly.
Learn more
