With the holiday season coming up fast, B2B and B2C organizations are gearing to drive record revenue through plans for product launches, promotions, and other strategies. Yet, studies have shown that while pre-planning helps, being nimble, aware, and quick to react is what enables organizations to gain maximum traction with consumers. Marketing actions based on live omnichannel analysis and competitive intelligence yield higher profits than hard-bound strategy.

This Course5 Webinar with Lenovo will show you how integration of key feature sets and practices within a business through a platform like a Digital Trading Desk is absolutely crucial to success this season and beyond.

In this webinar

  • Practices and processes to drive the Digital Trading Desk
  • Pitfalls to avoid
  • Guidelines to optimize data, technology, and analytics layers for collaborative and compounding actions

Watch The Webinar


Anees Merchant

Executive Vice President – Global Head of Innovation, IP, and Analytics Consulting

Anees has been the driving force for large-scale applied-AI and digital transformation initiatives for over 25 years for clients across major industries. His current focus at C5i i Read More


Shannon Murray

Director - Business Optimization and Site Stability, Lenovo

With a total of 23+ years' experience, Shannon has been wearing several hats in Lenovo's challenging environment to drive P&L improvements and analyze customer needs to obtain acti Read More