Data is more commonly available than ever. Acting on that data is much less common. Most businesses are data rich and insights poor. To get over this gap, Cox has focused keenly on Action and Execution to build cross-channel customer experiences.
In this webinar, Cox’s Adarsh Patel will speak with Course5’s David McBride to share how enterprises can avoid the temptation to get stuck at data and move on to action. They will discuss how Cox focuses on customer behavior to make prioritization decisions across all stages of the customer journey.
You’ll gain from the webinar insights on:
- How data from cross-channel interactions can get decision-makers closer to action
- How customer behavior can drive prioritization decisions that result in taking action
- Enterprise-wide feature delivery: How data and action must reflect the fact that customers interact across the enterprise
- The need to act on data signals driven by end-to-end customer experience data
