The Rebound to Personalization Post Data Security Norms

The Rebound to Personalization Post Data Security Norms

The Rebound to Personalization Post Data Security Norms

Between macro strategies for segmentation and individual-level personalization, lies a huge area of opportunity for businesses to create live, shifting micro-segments of consumers based on their immediate or recent behavioral characteristics. And the source of data for these micro-segments is not necessarily an external social or digital space

Industry : Retail