A global pharmaceutical organization faced significant challenges in deriving unified insights from its fragmented omnichannel marketing ecosystem. Its marketing performance data was dispersed across multiple internal and external sources, leading to inconsistencies, quality issues, and limited data observability.
A leading global Automotive OEM wanted to identify cost reduction opportunities for Parcel shipments to customers. It was challenging to reduce parcel freight expenses because there was no systematic way to analyze the available data.
In the competitive beauty industry, the client, a leading skincare brand, faced delays and high costs with traditional concept testing methods and also struggled with panel diversity. To address these issues, the brand reached out to C5i to explore if we could leverage the power of AI to conduct the Concept Test without going to the panel providers and spending on sample data. The client wanted an automated AI-based solution to conduct the early innovation concept tests with high speed and efficiency.
In the competitive beauty industry, a leading skincare brand faced delays and high costs with traditional concept testing methods, and also struggled with panel diversity. To address these issues, the brand reached out to C5i to explore whether we could leverage the power of AI to conduct the concept test without relying on panel providers or spending on sample data. The client wanted an automated, AI-based solution to conduct the early innovation concept test with greater speed and efficiency.
A luxury fashion brand wanted to measure the long-term and short-term ROI of their marketing spend in two different markets. They also wanted a productized solution that would help them generate multiple what-if scenarios to optimize future marketing spend allocation.
An American Soup & Beverage company wanted to reduce the time required by the R&D team for concept creation and development, and
Empower the CMO organization with a robust platform that leverages unified data from Tastewise, Circana, and IRI.
A leading global confectionery company learned from customer backlash during Christmas 2018 related to its Advent Calendar. In response, they launched a bold, satirical social media campaign for Christmas 2019. The team planned to respond to messages from loyal customers with a series of satirical cartoons, roasting people, etc., that led to an increase in brand popularity or awareness. The goal of this project was to leverage social metrics that could be used to measure the impact of the Advent calendar campaign on sales.
A leading multinational beverage and brewing company wanted to develop and deploy a scalable, secure, and intelligent AI-driven solution to automate the validation of Proof of Delivery (POD) documents in complex, multilingual supply chain environments.
A leading global telecom company wanted to leverage social media conversations to analyze brand sentiment across social channels and benchmark the brand’s performance with its competition.
Consumer product and retail brands often struggle to keep up with the speed of change in consumer preferences and expectations. Key challenges include:
– Delayed consumer validation, slow innovation timelines
– High cost and logistical effort required for traditional focus groups or surveys
– Inability to test multiple concepts quickly across diverse demographic and psychographic groups
CO-RO’s marketing and advertising needs are structured around brand visibility, customer engagement, and market expansion. Their objective is also to maintain a strong and consistent global identity while tailoring marketing campaigns to resonate with local markets.
A global technology company with an extensive data science community needed an on-premise platform to manage the lifecycle of AI models. They faced challenges in: Collaboration and efficiency among the data scientists, Maintaining ethical standards & transparency, and Adhering to regulations and internal policies in AI deployments.
A global chocolate company needed to maintain consistent product quality and optimize supply chain operations across various regions. With multiple production facilities and distribution channels, they required an AI solution that could integrate seamlessly into their operations, from ingredient sourcing to product delivery.
A leading global Consumer Packaged Goods (CPG) company operates across multiple regions and relies on hundreds of data science models to optimize supply chain management, marketing strategies, and customer insights. With a data science team spread worldwide, they faced challenges in managing these models effectively, ensuring consistency, accuracy, and compliance across all markets.
In fast-paced consumer categories like beauty and skincare, brands need to rapidly test and iterate on product ideas. However, traditional research methods often fall short—either too slow, too costly, or disconnected from current consumer sentiment.
The client is a retailer who sells millions of products in its second-largest market (by traffic) with a price-sensitive buyer base. They wanted to determine the exact price point (most affordable price, post promotions) and develop a winning 4P strategy for their top-selling categories.
A company based in the US implemented a DSD network control tower. The aim was to provide enterprise visibility into the overall health of the DSD network, identify constrained sites, generate auto-insights, and navigate utilization causals effectively.
The client, a leading manufacturer of laptops and PCs, sought a comprehensive tool for pricing analytics that incorporated multiple factors. This tool was expected to enhance daily pricing decisions, help manage price promotions, optimize product assortment, and also help evaluate reviews and ratings.
The client, one of the largest food industry companies, wanted to enhance their capability to generate content for both new and existing products and reduce time-to-market (TTM) for this content. They wanted tools that could utilize descriptive inputs, relevant keywords, and pre-defined brand guidelines to ensure content consistency and effectiveness.
The client, a leading Fortune 100 original equipment manufacturer (OEM) in the Technology industry, sought a scalable solution to monitor daily competitive pricing for over 5K SKUs of computer peripherals, analyzing upwards of 390K data points.
The client, a Fortune 100 technology leader renowned for its software and computing products, faced challenges in benchmarking and assessing the creative effectiveness of new Ad creatives generated for ongoing campaigns compared to previously created Ads and those produced by their industry peers and competitors.
The insights team of a multinational oral care company wanted to understand the online purchase journey for oral care products, particularly details around pre-purchase search behavior, websites visited, purchase frequency, and online and offline purchase drivers.
The client wanted insights into customer reactions to pricing changes and features across various product categories. The aim was to understand how different price information, features, and shipping details influenced shopping behavior.
The client initiated the development of an end-to-end QuickSight dashboard designed to support 23 markets in C5i’s environment. This solution mirrors the functionality and design of the corresponding XCM dashboard currently running in the client’s environment. The objective was to enable stakeholders and business personnel to quickly analyze key performance indicators (KPIs) and make data-driven decisions through an intuitive and visually engaging dashboard.
The client’s goal was to build a high-performance, scalable solution that could process vast amounts of campaign data, enable real-time insights, and enhance user experience.
The client sought a scalable, cloud-based solution to integrate, harmonize, and analyze data across multiple touchpoints to gain actionable insights into their value chain and improve both customer and operational outcomes.
The client operates within a complex creative content production ecosystem, where multiple moving parts contribute to asset creation. Their needs span a diverse range of tasks, including quick-turn sub-edits, localization, and customization – each requiring agility and precision. To streamline this process and enhance efficiency, the client sought C5i’s expertise in producing creative assets while integrating a technology-enabled layer for smarter, scalable execution.
In an era of increasing customer interactions and operational complexity, our client wanted to convert their growing volume of audio data into actionable insights. The goal was to improve their customer experience, optimize agent performance, and drive operational excellence by leveraging AI technologies.
A social media platform wanted to track the small business owners’ conversations over time to understand their areas of interest and the key challenges they face while running a small business. To identify how the narratives change with social platforms so the company could strategically leverage channels to communicate and engage well with the small business owners.
A leading telecom operator in India wanted to understand the impact of their recent PR campaigns, launches, and press releases through social media. They also wanted to understand the type of campaigns resonating the most with consumers for analyzing the most viral content and taking cues for future news releases and PR campaigns.
The client wanted to understand the key drivers of product satisfaction (PSAT) of a device brand and the path between perception attributes and customer experience variables. Client also wanted to analyze various scenarios that would improve the product satisfaction score of the brand to an optimum level
The study aimed to understand the parenting styles of millennial for understanding the key values they want to instill in their children, what they want their children to become when they grow up, and the methods they want to use to raise them. The results of the study were intended to connect better with the millennial parents and design targeted marketing strategies.
Classifying and extracting key actionable insights from text-based content
The client was looking for an omnichannel marketing analytics solution to get granular insights into what parameters affected campaign performance and recommendations to optimize costs and improve outcomes.
The company’s digital marketing team needed to produce a high volume of diverse, high-quality content (50-100 assets per month) across multiple formats (blogs, articles, white papers, infographics, expert reviews, tweets, etc.) while ensuring brand consistency, data compliance, and personalized messaging. Their existing workflow was manual, time-consuming, and lacked the scalability to meet their growing content demands.
The client wanted to create an AI-led Digital Ecosystem with end-to-end integration, automation, and management of credit functions across the creation, collaboration, and approval of credit applications.
Finished Goods Inventory Waste was an ~$100M annual problem for our client, a leading global Food and Beverage (F&B) conglomerate. Their existing systems provided retrospective or backward-looking data and insights on inventory waste metrics, which was not very helpful.
The client faced the challenge of quickly onboarding the new team to handle complex machinery with minimal disruption to production. Machine downtime, caused by a lack of familiarity with equipment and processes, posed significant risks to productivity. The goal was to minimize downtime while empowering employees to make data-driven decisions in real time.
The client was looking for automated generation of dynamic content for their food products in the LATAM market. They needed a configurable content generation platform tailored to generate country/language/retailer-specific content oriented to holiday seasons and special occasions, target demography, package sizes, flavors, price buckets, etc.
The client sought to enhance their Executive Dashboard on DOMO, which provides detailed insights into content utilization across platforms and devices.
To optimize product innovation and market alignment through advanced synthetic data generation, enhancing traditional consumer insight methods.
The client, one of the largest global microprocessor manufacturers, wanted to establish a scalable, data-driven system and process to establish adherence to brand governance, increase brand visibility, and improve consumer experience.
The client wanted to get an overview of the payments market, with a focus on the ‘Buy Now, Pay Later’ (BPNL) segment and its major players.
The multinational bank wanted to understand the key drivers of satisfaction and loyalty of customers towards the bank and its services, including retail, home loan, and credit card services. They also wanted to understand the key drivers of satisfaction towards their commercial banking operations.
The client had a suite of ML models created by internal and external partners. Most of these were propensity models designed for Next Best Action (NBA) to optimize recommendations for HCP Engagement across ONC and CV therapy areas.
They wanted to develop an in-house end-to-end MLOps framework to streamline the deployment process and ensure smooth ongoing maintenance for the ML solutions.
The Consumer Channel Sales and Marketing (CCSM) team wanted to evaluate their retail partners based on their marketing, ecommerce, omnichannel, and subscription capabilities. The objective was to help the regional teams have a deeper dialogue and challenge the status quo with their partners.
The client, a US-based multinational F&B manufacturer and retailer, faced issues related to stock planning that led to a regular loss of sales. While physical retail stores are required to stock inventory to fulfill both digital commerce and e-commerce orders, there was a lack of SKU optimization, with inadequate inventory and uneven stock planning.
The client wanted to understand the price elasticity and cross-elasticity between its key SKUs to make informed pricing decisions.
Further, the client regularly ran price promos and wanted to understand the optimal pricing opportunities without compromising on share/volume.
The business problem was to figure out the winning Brand-Price-Pack Type combination that would help the brand gain maximum revenue share from its competitor with minimal cannibalization.
Helped the client benchmark their own field resources against key competitors, enabling them to make informed decisions on field force structure.
Enabled the client to perform gap analysis in their promotional strategy and devise plans to boost their market share-of-voice
The client, a leading CPG organization with over 100+ brands and sub-products, has consumers worldwide procuring and consuming their products on a daily basis. The client had been collecting and storing consumer contact data from various channels on a wide spectrum of areas…
The client organization’s North America marketing function runs over 1,000 campaigns at any given time. A single campaign has several promotions mapped to it. These are promoted through web, app, mobile and offline channels. In order to save human effort, the eCommerce and marketing teams wanted to automate the campaign execution, approval, and QA. Their goal was to automate the process and expand the campaign coverage while reducing effort and increasing accuracy.
The client wanted to empower the Sales representatives with insights on customer and marketing functions at their fingertips, thereby enabling faster decision-making and better customer relationship management.
The client, a multinational ecommerce company, engaged Course5’s Digital and Analytics team to help unify disparate and inconsistent data from 13 sources. The client wanted to create a single view of ecommerce sales, website traffic, demand generation and product performance data that could be easily tracked and leveraged to get automated insights.
The client is a leading athleisure retailer in the US. Decision-making in the organization was very siloed and distributed across multiple stacks including PowerBI, Qlik, Teradata, Oracle, SQLs with over 1400 reports.
The client had multiple brands under their umbrella and were facing difficulties in managing and maintaining data across different brands to obtain insights. Infrastructure scalability was a big concern while managing both clickstream as well as social data. Inconsistencies were common and there was tremendous manual effort involved in preparing the required excel reports.
The client wanted to integrate data from 100+ website on a daily basis and define digital, promotion and product strategy It was expensive and complex to procure multiple servers and integrate them to extract data from websites They wanted to set up a Big Data processing tool which would automate the process.
The client’s marketing team wanted to create a one-stop reporting tool to access necessary information on global marketing campaigns. At that time, information was accessed through multiple systems and marketing analysts were spending a lot of time shuffling through systems. In order to avoid that, they wanted to improve the process and run optimum campaigns.
The marketing analytics team at the client organization was facing issues in analyzing campaign performance and effectiveness of their marketing spend across various stages of customer acquisition.
Inventory Waste was an ~$100M annual problem for our client, a CPG organization with several foods and beverages business lines. Waste was being caused predominantly due to products going stale, getting damaged while in transit or while in storage and due to customer returns.
The objective of the study was to understand how much consumers already know about Gene Therapy (GT) for Hemophilia in order to inform the messaging and positioning strategy for their new drug in the EU5 markets (France, Germany, Italy, Spain, United Kingdom).
The objective of the study was to understand the themes of conversations on early-stage relapse of Multiple Myeloma by patients and medical professionals.
To design and deliver a customized CI program for continuous monitoring and reporting key competitor activities for both marketed products and pipeline molecules.
The client was looking for a solution that provided customer-based insights and business decision support for retail, commercial and SME businesses. A core focus of the business requirement was to develop the ability to provide exceptional customer service.
The existing competitive tracking process in the client organization was people-driven and decentralized. The client faced several challenges such as information overload from multiple sources and data duplication in this approach.
The client wanted to understand the impact of the COVID-19 pandemic on the PC market to inform their future strategy. They wanted to understand changes in customer behavior and perspectives and key themes emerging around PC usage globally.
The findings of this study were used as insights to develop their communications and marketing strategies around sustainability. The client found the insights relevant and valuable, and extended the study to other European countries.
The client was spending 5-6% of their online revenue towards digital marketing and out of which, a significant 45% of the budget was getting spent on Search and Display marketing followed by 25% on Email, 18% on Social
The client conducts a fashion event twice a year. They wanted to analyze the influence of this event on brand and sales level business metrics.
The Client sells on 27 online and offline channels – Online, Store, Pick-up, Delivery. Each of these channels capture and share their data in different formats making data stitching and visualization a challenge.
The client, one of the top 20 global technology brands, wanted to ensure high-quality branding exposure on e-tailer sites and engaged Course5 Intelligence to address the following issues:
The client, one of the world’s largest providers of personal computers and a Fortune 500 company, wanted to collect product reviews data from leading etailers, marketplaces, social media websites and forums, and use the insights from the data to help improve their overall customer experience (CX).
The aim of the study was to conduct an extensive thematic analysis to assess customer concerns, preferences and other consideration factors around anti-aging as a beauty products category.
One of the largest global strategy, consulting & technology companies wanted to map the digital customer journey for Generation Z and Millennials shoppers in the retail fashion industry
A global CPG company wanted to conduct an event analysis (Pre and In-flight) to measure ROI on the brand’s current investments associated to FIFA 2018. The objective was to discover perceptions around celebrity players/teams and leverage the findings to strategize on endorsements & derive actionable insights.
Read how we identified customer interactions and mapped end to end, the digital customer journey for laptops in the US
Read how we helped a global manufacturer overcome an interesting challenge that has posed with the change of customer journey
Read how Course5 Intelligence assisted a technology client to build a decision engine ecosystem for the leadership team
A Leading consumer products company wanted an effective way of predicting and forecasting campaigns for a specific product line…
A leading US Software Applications Company wanted to change its entire marketing strategy to accommodate their shift in business model
Helped senior executives within the client company to easily view and assimilate high-level insights at the indication/competitor/industry-levels.
One of the largest global retailers, headquartered in US, was facing high negative Net Promoter Score (NPS) values for the search functionality across the website for all products.
A leading athletic apparel retailer wanted to streamline their current setup, sought a partner to manage stakeholder queries related to all published reports and manage their BI reporting platforms to integrate their current BI stack.
The client was not able to meet their monthly and quarterly targets for both their brand awareness and performance based campaigns.
A Large telecom provider in Western European region with approx. 5.3 million subscribers had recorded consistent decline in customer satisfaction measures
Read how Course5 helped a leading footwear firm to leverage competitive and internal data to optimize product offerings (Optimal products and Upsells on their e-commerce site).
Course5 solved the problem of high post-delivery returns that led to poor customer experience, low overall Net Promoter Score (NPS), and drop in revenue.
Provide end-to-end conference coverage including primary and secondary intelligence gathering based on KITs and KIQs…
