Case Studies

Competitive Intelligence on the ‘Buy Now, Pay Later’ Payments Market

The client wanted to get an overview of the payments market, with a focus on the ‘Buy Now, Pay Later’ (BPNL) segment and its major players.

Industry : Financial Services

Voice of the Customer Insights for a Banking Organization

The multinational bank wanted to understand the key drivers of satisfaction and loyalty of customers towards the bank and its services, including retail, home loan, and credit card services. They also wanted to understand the key drivers of satisfaction towards their commercial banking operations.

Industry : Financial Services

Deployment of ML Models for Optimized Physician Engagement Recommendations

The client had a suite of ML models created by internal and external partners. Most of these were propensity models designed for Next Best Action (NBA) to optimize recommendations for HCP Engagement across ONC and CV therapy areas.

They wanted to develop an in-house end-to-end MLOps framework to streamline the deployment process and ensure smooth ongoing maintenance for the ML solutions.

Industry : Life Sciences

Price Promotion Effectiveness Analysis for a Leading Global CPG Conglomerate

The client wanted to understand the price elasticity and cross-elasticity between its key SKUs to make informed pricing decisions.
Further, the client regularly ran price promos and wanted to understand the optimal pricing opportunities without compromising on share/volume.

Industry : Consumer Goods & Services

PRICE PACK STUDY for a Leading CPG Firm – Optimised Portfolio and Pricing to Achieve 3.1 percent Growth

The business problem was to figure out the winning Brand-Price-Pack Type combination that would help the brand gain maximum revenue share from its competitor with minimal cannibalization.

Industry : Consumer Goods & Services

Optimizing Global Marketing Campaign Performance with a Unified Platform

The client’s marketing team wanted to create a one-stop reporting tool to access necessary information on global marketing campaigns. At that time, information was accessed through multiple systems and marketing analysts were spending a lot of time shuffling through systems. In order to avoid that, they wanted to improve the process and run optimum campaigns.

Industry : Consumer Goods & Services
Solution : Digital Analytics

Media Planning by Leveraging Consumer Search Data

A Leading consumer products company wanted an effective way of predicting and forecasting campaigns for a specific product line…

Industry : Consumer Goods & Services
Solution : Digital Analytics