Ecommerce Analytics
Drive omnichannel engagement and digital business models with C5i’s Ecommerce Analytics
Drive omnichannel engagement and digital business models with C5i’s Ecommerce Analytics
Consumers are interacting with brands via digital channels more than ever before. And the shift to digital will continue. Ecommerce Analytics allows brands to personalize experiences, enhance revenue and optimize costs. Measure and improve digital channel interactions and Customer Journeys. Analyze Search and Social Media channels. Implement and optimize your Customer Data Platform (CDP). Harness the power of data to grow your ecommerce business with C5i’s Ecommerce Analytics.
C5i has led scores of Ecommerce Analytics implementations. Let us facilitate speed-to-insights and data-backed decisions for you!
Analyze data from digital channels like websites and mobile apps to uncover insights to grow your ecommerce business.
Understand behavior. Discover where customers are struggling to engage – and take corrective action.
Assess Customer Experiences by mapping journeys and shaping behavior through messaging and UX improvements.
Personalize experiences based on past and predicted behavior on digital channels.
Delight your customers and achieve your business goals by measuring and optimizing all your brand’s digital experiences.
We take a ‘measure twice, cut once’ approach. Get the data right by ensuring alignment with business goals. Integrate data across all stages of the data lifecycle. Establish governance standards across your company to ensure everyone is on the same page, an ongoing approach toward keeping the measurement system current over time. Trust your data, trust your decisions with C5i’s Digital Engineering.
Customers want to be delighted. Enterprises want to retain customers and drive growth through retention and increased Lifetime Value. C5i’s Customer Journey Analytics satisfies both sides of the equation—analyze data to understand how customers are interacting with your brand – and know where they are struggling. Act on that knowledge to keep them coming back for more.
Different customers have different needs. C5i’s Machine Learning (ML)-based clustering framework delivers relevant and actionable segments. And our AI-driven Personalization solution, Next Best Step, drives a learning, evolving, and cost-optimized experience across all channels.
Customer data is an asset of significant value – an asset that is often untapped by all but the most savvy enterprises. Customer data platforms are databases that create and standardize single customer views for use by marketing systems to connect with and engage customers. C5i helps you unlock the value of your customer data with our Customer Data Platform (CDP) solution.
While Search is a powerful acquisition channel, it is so much more. As a real-time view into consumer intent, C5i’s Search Analytics provides a window into emerging themes of interest. Pay attention to identify real-time trends and forecast demand for products. Shape marketing spend based on consumer interests. Thanks to the power of AI, more insight is on offer now than ever before with C5i’s Search Analytics.
When consumers engage with Social Media, they are always on the move. Keeping track of all those channels across brands and geographies is nearly impossible without technology. Social Media Analytics presents a compelling opportunity to obtain a true read on consumer attitudes. C5i’s approach is multi-disciplinary, blending insights across research, technology, analytics and business insights capabilities. We assess both real-time and historical conversations across all data types. Understand and act on market and consumer attitudes with C5i’s Social Analytics.
The client had multiple brands under their umbrella and were facing difficulties in managing and maintaining data across different brands to obtain insights. Infrastructure scalability was a big concern while managing both clickstream as well as social data. Inconsistencies were common and there was tremendous manual effort involved in preparing the required excel reports.
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