Videos

From Costly Guesswork to Predictable Impact: How AI Redefines Ad Success

In this LinkedIn Live as C5i leaders decode Super Bowl ads through a data-driven lens powered by C5i Incivus, our GenAI-enabled AdTech platform. Discover what truly drives ad impact beyond post-game buzz and rankings. Learn how emotional resonance, storytelling, and analytics shape winning creative effectiveness.

Empowering the People Function through AI – From Insights to Timely Decision-Making

As People Analytics evolves from insight generation to true decision enablement, AI is becoming a key driver of measurable workforce and business outcomes. In this fireside chat, top industry leaders discuss how organizations are adopting AI-driven People Analytics to align workforce decisions with strategic priorities and employee experience across the lifecycle. The session shares practical lessons from scaling People Analytics across regions and business units, highlights the importance of a strong technology and data foundation, and emphasizes governance, privacy, and responsible AI as essential enablers of trust. Watch the recording to learn how enterprises can move beyond foundational analytics and embed confident, evidence-based, AI-enabled decision-making at scale.

Agent5i: C5i’s Enterprise Agentic AI Platform

Agent5i is C5i’s enterprise-grade agentic AI platform that transforms business intent into governed, intelligent workflows. It closes the loop from data to decisions to action, enabling enterprises to scale automation with trust, control, and measurable impact.

Building the Intelligent Enterprise with AI-powered Data Management

In this LinkedIn Live event, experts from C5i and Microsoft discuss how AI-powered data management is transforming enterprises by breaking silos, improving governance, and driving smarter decisions.

Smarter Ad Campaigns with C5i Incivus and AWS

C5i’s GenAI-powered Adtech platform, Incivus, combined with AWS, enables brands to quickly optimize the creative effectiveness of ads before launch, enabling faster go-to-market with creatives and campaigns that resonate with target audiences and deliver amplified ROI.

Challenges and Opportunities in Managing Labor in Retail Stores and Supply Chain

How do you optimize productivity amidst demand uncertainty, rising labor costs, and unpredictable supply disruptions in today’s volatile retail and supply chain environments?

This webinar will provide actionable strategies for boosting labor productivity and delivering exceptional customer service.

From Code to Creativity The Power of Prompt Engineering

Join us for an insightful session in the C5i Compass: GenAI Series, featuring a dynamic discussion between Ajay Cyril, Head of Product – Safe City at e& enterprise IoT & AI, and Anees Merchant, EVP – Global Head of Innovation, IP, and Analytics Consulting at C5i, to see how hashtag#promptengineering for GenAI programs can deliver powerful outcomes in the enterprise environment

The Explainability and Interoperability of Generative Models

Our experts, Dr Chiranjiv Roy, PhD, VP and Global Head of Data Sciences and Applied AI COE, and Sushant Ajmani, VP GenAI, at C5i, will guide you through techniques like SHAP values and LIME to make generative models transparent and understandable.

Ashwin Mittal on Human.AI.Impact

As AI technologies evolve into powerful agents of change, how best can we use them to drive business and human advantage? What is the human role in this new tech-fueled landscape? Where do we go from here? In the Human.AI.Impact series, eponymous with our company’s tagline, senior C5i leaders share their perspectives on what it means to blend uniquely human and machine capabilities, why it’s the only way to get trustworthy intelligence in a world flooded with data, and what kinds of multidimensional impact we aspire to achieve through this incredible synergy at work every day.

Evolution of Customer Segmentation & Future Prospects with Generative AI

Listen to Dr. Chiranjeev Roy and Praveen Sathyadev as they discuss how Generative AI transforms marketing by segmenting customers and predicting trends. Meanwhile, C5i enhances battlefield connectivity for mission effectiveness.

A Peek Under the Hood: Best Practices from C5i on Building a GenAI COE

Ever wondered how we’ve managed to carve our path in the realm of innovation? Well, wonder no more because we’ve got all the answers!

Converging Dimensions at C5i: Our Brand Story

As we head high speed in the future, cruising at the convergence of human and machine intelligence, we refreshed our brand identity to reflect what we do and what we aspire for.

2024: Digital Advertising Transformation led by AI

In this webinar, our experts discussed how brands can leverage AI to compete in such a diverse market and grab audiences’ attention to improve conversions.

GenAI Series Webinar – Democratizing Analytics with AI

In the insightful webinar, Michael Hagen and Manish Srivastava navigated the landscape of Analytics and AI/Gen AI initiatives. They delved into the reality of AI/GenAI in Analytics, addressing common challenges and emphasizing key considerations. The webinar highlighted the significance of domain expertise in Analytics and outlined ways Aera and Course5 can contribute to democratizing insights. From enhancing insight accuracy to fostering adoption, the session urged a shift from decision support to decision automation, prompting a reevaluation of Analytics with AI/ML.

GenAI Series Webinar – Democratization of Supply Chain Insights using Large Language Models (LLM)

Explore the core aspects of deploying Large Language Models in Supply Chain systems with our webinar takeaways. Delve into the reality and applicability of Generative AI, emphasizing the crucial roles of data quality, availability, and model training accuracy. Understand the significance of domain expertise, interpretability, and navigate the challenges of privacy, security, bias, and ethical considerations. Learn how to harness the full potential of Generative AI at scale through strategic and well-integrated Supply Chain implementations.

Unlocking the Power of Generative AI for Your Organization: Q&A Round Table on Large Language Models (LLMs)

As a follow-up to our hugely successful webinar on ‘Operationalizing Large Language Models (LLMs) in Enterprises’, we are excited to present an exclusive LinkedIn Live session. Hosted by Nitesh Jain, Anees Merchant, and Jay Ramachandran, this event will address the most pertinent unanswered questions from our previous webinar, which, incidentally, are also some of the biggest questions on enterprise leaders’ minds while adopting and implementing generative AI.

Connected Intelligence – Supply Chain: A Force Multiplier

A connected supply chain is all about unifying siloed business units and offering complete transparency into enterprise data in real-time to drive smarter, more flexible, and increasingly agile ways of working across the entire supply chain.

Webinar – Driving Business Using Computer Vision Transforming Order to Cash

The applications of Computer Vision have long surpassed the mere digitization of paper documents. The technology is rapidly transforming the way information is accessed, stored, retrieved, and communicated across the Order-to-Cash (O2C) lifecycle in Retail and CPG businesses. From goods receipts, loading and transportation data, to returns and collections, mobile-based Computer Vision applications are saving precious time and making information more accessible and therefore more easily actionable at every step of a product’s journey.

Inventory Optimization

Course5 Compete – Market and Competition Sensing

Webinar – Accelerating the Adoption and Usage of Advanced Analytics in Retail

Retailers today have invested in many analytics tools and technologies and built extended analytics teams. Yet, the reality is that the gains from these investments have remained limited. What are the gaps that restrict the uptake of analytics outputs by business teams and hinder the integration of these outputs with the stakeholders’ day-to-day decision-making processes?

Webinar – Creating Satisfied Customers by Acting on Insights

Data is more commonly available than ever. Acting on that data is much less common. Most businesses are data rich and insights poor. To get over this gap, Cox has focused keenly on Action and Execution to build cross-channel customer experiences.

Webinar – Mind the Gap: Leveraging Analytics to Plug the Gaps in E-commerce & Omnichannel for Business Growth

These are exciting times. There is a huge openness to change among consumers. Buying patterns are changing, consumers’ interaction with products and brands is changing, and their ability to explore and browse through the digital aisle has dramatically evolved in recent months. People are far more ready to buy online as compared to two years ago, and every day, new users are getting on board. So organizations should be happy as they are selling more and consumers are happy with the ease of shopping – a win-win situation, right?

Webinar – How Lenovo Strengthens Customer Relationships with Analytics

What an exciting time to be in eCommerce! Customers are open to engaging in digital channels like never before. Brands are getting better at providing personalized experiences. And the technology is available to make it possible. The most advanced brands make it look easy, but there is complexity to be managed. Lenovo is a great example of a company that has used customer analytics to actualize growth in eCommerce.

Wage War on Waste with Augmented Analytics

Course5 Discovery platform’s Augmented Analytics capabilities helped the client with Finished Goods Waste reduction across their Supply Chain, leading to significant savings by reducing Stales and Damages.

Course5 Compass: From Revenue to Margin: Sustainable Growth in CPG

CPG companies are finding new and exciting ways to connect with customers, and they’re spending a lot of money to establish new channels and hire talent to make it happen. They’re discounting to gain share. D2C revenue is growing, but what about margin? How will CPG companies grow responsibly? How should they measure the success and efficiency of their eCommerce efforts? Join this discussion with Course5’s Head of CPG Industry Solutions, Imran Saeed, to discuss Sustainable growth in CPG.

Webinar – QUICK But Not DIRTY Agile Research Challenges and the Way Forward

Market Research and Insights departments are increasingly moving towards agile platforms and processes to optimize impact. Agile market research is a powerful tool to validate new business ideas before crucial investments are made and keep a real-time pulse on a company’s existing and potential customers.

Course5 Compass: Accelerating your Digital Transformations with a Platform Strategy

Technology continues to change how businesses and consumers interact. “Platform strategy” and “Digital Transformation” may sound like two boxes on a Buzzword Bingo game, but these are both meaningful terms with a great deal of activity and benefit to commerce…when they are executed well. In this edition of Compass Live, we will define some commonly used terms and provide examples of who is doing it right. We’ll also share some ideas for getting started with or for refining your Digital Transformation and Platform Strategy journeys.

Course5 Compass: Insights Platforms: Adoption Challenges and Solutions

Today’s business leaders are too often data-rich and insights-poor. “My kingdom for an answer to my questions!” business owners might exclaim. Enter the Insights Platform. Designed to aggregate data and identify anomalies in need of attention, these platforms have great potential but still require development, care, and nurturing. Tune in to this upcoming episode of Course5 Compass Live to dive into the world of Insights Platforms with Course5’s Sushant Ajmani.

Course5 Compass: Building and Leading an Analytics Capability

Data strategies need a combination of people, processes, and technology to succeed. But how do we make these teams break out of their silos and work together to achieve the business goals of data initiatives?

Join Lynn Lanphier and David McBride as they share learnings across industries and roles to help you prioritize and execute relevant data strategies.

Course5 Compass: Every Customer is a Business: Joining Finance and Analytics to Create Value

For most companies, Finance is uniquely suited to use data to create value. No other organization has as much influence and is as focused on metrics related to growth. In this session, David is joined by Daniel Spinosa, who has centered his nearly 30-year career at Deloitte, AOL, and Comcast on using data to understand customers and how they can be encouraged to act in ways that create revenue and margin growth.

Webinar: 2021 Playbook for Media & Entertainment – Featuring Original Media Consumption Insights from CBS

This webinar is brought to you by Course5 Intelligence in association with Fuel Cycle Exchange (FCX). Course5 Intelligence is a trusted insights partner to CBS. Read More

Course5 Compass: The Last Mile of Analytics – Found in Translation

Does marketing need analytics?

According to a recent survey by Gartner, by 2023, 60% of CMOs will reduce the size of their marketing analytics departments because of failed promised improvements. This underscores a clear need in the industry for people who are business-oriented and also well-versed in the language of data. These people serve a purpose of translating data into ideas and recommendations that will make an impact on business results. Sometimes data scientists play this translation role. Sometimes it falls to analysts.

Course5 Compass: The Martech-Data Overlap: A Conversation with Chief Martech’s Scott Brinker

A conversation with the founder of the Chief Martech blog, podcast and Marketing Technology Landscape Supergraphic. Join Scott, Anees and David for this live broadcast as they discuss latest trends, with a special focus on AI and data applications in marketing technology.

Course5 Compass: The Role of Anti-fragility in Marketing

The world is a fragile place. Incredibly fragile, it turns out. The question for every brand is: How do you get to the winning side? How to lose less and gain more?

Course5 Compass: Scenario Planning in Analytics: Pathways through a Pandemic and beyond

How relevant and challenging scenarios, memorable storytelling and data can be joined together to chart multiple paths forward for businesses.

Webinar: Accelerate Speed to Insight. Go to Market Smarter.

In this webinar, you’ll discover immediate opportunities to automate your current research operations using AI, and understand the exact role AI-based technology plays in the new accelerated form of market research Read More

Webinar: Innovation in Digital Analytics

Innovation in Digital Analytics – Frameworks and Inspiring Examples to Invigorate Your Digital Analytics Practice
Read More

Course5 Compete | Digital Competitive Intelligence

Explore our Course5 Compete delivers a true, dynamic picture of your competitors’ movements in terms of the 5 Ps of marketing.

Optimizing Digital Spend Using Consumer Search Behavior

Join this webinar to see how real-time consumer searches can help you optimize digital spend.

The Fast New Speed-to-Market: Transforming Research with AI-Driven Operations

This webinar co-organized by Course5 Intelligence and the Insights Association explores how a generation of quasi-digital, semi-automation tools and technologies is today being replaced by powerful unified AI-driven systems that are fast, intelligent, and intuitive.

Customer Experience Analytics 2023: AI-driven simulation to shape your CX

This webinar will showcase the sophisticated AI that allows you to view all your Customer Experience drivers in a clean, interactive interface.

Course5 & Lenovo: Analytics driven Digital Trading Desk

Learn How to practices and processes to drive the Digital Trading Desk, How to avoid pitfalls, and the guidelines to optimize data, technology, and analytics layers for collaborative and compounding actions

Course5 Creative Testing

Course5’s Creative Testing is a comprehensive, self-service cloud platform that helps marketers take fast, insight-backed decisions on their creative campaigns.

Course5 Ad Optimization

Course5 Ad optimizer helps extracting smart insights , designing new creatives and gathering strategic inputs from a media planning perspective

Course5 Research AI Suite

Explore our AI powered solutions driving Digital Transformation – Optimizer Suite, Creative Testing and Link.

Anees Merchant speaks at NASSCOM Big Data & Analytics Summit 2018

Anees Merchant of Course5 Intelligence captivates the audience at Nasscom Big Data & Analytics 2018. He spoke on “Can we train the New Kid on the Block – AI”.

Leveraging Social Sensing for improved customer engagement (Webinar)

Watch this webinar and learn how to go beyond emotions and sentiments and understand the latent decision-making behavior of customers. move ahead of tracking and monitoring to take advantage of social media flourish to reduce funnel leakage and understand how previous post-purchase experience can influence pre-purchase considerations

Webinar: ‘Research’ on Research – Your Very Own Insights Jukebox!

Watch this webinar to learn how you can make optimal use of your own past research data to optimize future campaigns, gain insights from your past research data and ultimately improve ROI by reducing costs

Course5 AI Labs – Campus Connect 2020

Summer interns share their perspective and experience of working on Course5’s market-disruptive AI products and solutions.