The C5i Blog

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Jayachandran Ramachandran | January 12, 2024

With the Impending Rise of Agentic AI Systems, AGI Does Not Seem Too Far

2023 can be described as one of the most eventful ...

Mohan Rachumallu | January 5, 2024

SuperSearch’ Your Enterprise Data with Multimodal Generative AI

According to a report from McKinsey, employees spend 1.8 hours ...

Silky Rout | November 20, 2023

Deconstructing the Power of Storytelling to Win Consumers

A few days back, I visited an internationally recognized Cancer ...

Imran Saeed | November 17, 2023

CPG sales and success will rely on complete transformation – and a willingness to experiment

CPG industry is undergoing a significant transformation, and success in ...

Sushant Ajmani | August 27, 2024

Tackling Generative AI Bias: Strategies for Mitigating Bias in AI-Generated Content

Admin | August 16, 2024

The Crucial Role of Explainability and Interoperability in Generative AI

Future of Work with AI- Blog Banner

Future of Work with AI- Blog Banner

Manish Kotwani | July 1, 2024

The Future of Work with AI: Upskilling Your Workforce for the Age of Automation

Jayachandran Ramachandran | June 26, 2024

Beyond the Code: Why Integrators Will Rule the Rapidly Evolving Age of AI

Tanmay Dighe | June 19, 2024

Tackling Adoption Challenges of New Age Technology in Supply Chain

Admin | May 30, 2024

Key Takeaways from our latest Webinar- A Peek Under the Hood: Best Practices from C5i on Building a GenAI COE

Jayachandran Ramachandran | May 3, 2024

Domain Adaptation of LLMs Using RAFT, the Hybrid of RAG and SFT

Vimal Kumar | April 25, 2024

Leveraging Machine Learning and AI to Reduce Supply Chain Complexity

Sushant Ajmani | April 12, 2024

Scaling AI Frontiers: The Road from GenAI Concepts to Operational Excellence

Joseph Sursock | April 4, 2024

Human-AI Interaction: How should I plan for interactions between my employees and our evolving AI-led solutions?

Jayachandran Ramachandran | March 13, 2024

Agentic AI Systems: Opportunities, Challenges, and the Need for Robust Governance

Kamal Kasi | January 23, 2024

Delivering Great Customer Experience in Life Sciences with Data, Analytics, and AI Automation

Sujith Kumar | November 16, 2023

Leveraging Video Analytics to Generate Insights

Zakir Ulla | October 17, 2023

Unlocking Value through Analytics: The Cost to Serve Analysis

Vimal Kumar | October 13, 2023

The Unbreakable Link between Supply Chain Performance, Customer Experience, and Business Success

Imran Saeed | September 26, 2023

The Next Generation of Marketing Mix Modeling: Innovations for Enhanced Performance Measurement

Manish Srivastava | August 17, 2023

Webinar Recap – Democratization of Supply Chain Insights Using LLMs

Rakesh Chaudhary | July 18, 2023

The Efficiency of AI: How do we see it fit in today’s Supply Chains? 

Anees Merchant | July 2, 2023

Making Generative AI Work for Your Enterprise – Excerpts from Recent LinkedIn Live Event

Manish Srivastava | May 3, 2023

Course5 Intelligence demonstrates Augmented Analytics with Generative AI in the Analytics and BI Show Floor Showdown at the Gartner® Data & Analytics Summit, Orlando, 2023

Imran Saeed | April 28, 2023

Holistic Enterprise Planning for CPG Companies

Imran Saeed | April 27, 2023

Marketing Mix Modeling: The Cornerstone for CPG Success

Devendra Desai | April 19, 2023

Analytics Center of Excellence: Developing A Data-Driven Culture Through Collaboration

Responsible AI Best Practices banner

Responsible AI Best Practices banner

Jayachandran Ramachandran | February 27, 2023

Responsible AI Practices are the Need of the Hour in a Hyper-Generative AI World

Jayachandran Ramachandran | January 30, 2023

ChatGPT: The Rise of Conversational Search

Imran Saeed | January 17, 2023

Revenue Growth Management: Leveraging it Right to Manage Inflationary, Pandemic Environments

Jayachandran Ramachandran | November 1, 2021

Causal Learning – The Next Frontier in the Advancement of AI

Kiran Nandavarapu | January 25, 2022

A Comprehensive Guide to Competitive Intelligence

Ajith Sankaran | November 6, 2021

The Rise of the 3rd Force in Retail: Social Commerce

Admin | April 10, 2023

Supply Chain Connected Intelligence: Navigating Challenges and Creating Value

Admin | February 15, 2023

Customer Needs Analysis: Identify Opportunities from Unmet Customer Needs

Admin | February 10, 2023

Step-By-Step Guide for Conducting Competitive Landscape Analysis

Admin | February 2, 2023

Understanding and Addressing Customer’s Pain Points

customer-journey-analytics

Smriti Misra | November 8, 2021

Customer Journey Analytics for Successful Ecommerce

Admin | January 23, 2023

Advanced Analytics: Deriving Actionable Insights from Cross-Channel Data

Admin | December 16, 2022

Prescriptive Analytics – Enabling Precision in Decisions for a Favorable Future

Admin | December 29, 2022

Customer Profiling: Different Types, Advantages, and Steps to Follow

Admin | December 14, 2022

Modernization of Insights: Challenges and Right Approach

Admin | December 15, 2022

AI for Predictive Analytics: Use Cases and Benefits

Admin | December 7, 2022

Customer Behavior Analysis – Influencing Business Decisions and Outcomes

Admin | November 29, 2022

Data and Analytics Trends for 2023 You Need to Know About

Admin | November 17, 2022

Consumer Insights: Types and Use Cases for Impactful Brand Decisions

Admin | November 11, 2022

Insider’s Guide to Market Opportunity Analysis

Admin | November 9, 2022

Consumer Perceptions: Gaining a Competitive Edge with Customer Data

Admin | October 29, 2022

Marketing Mix Modeling 101: What, Why, and How to Navigate

Admin | September 7, 2022

Smart Data Discovery – The Future of Analytics and Business Intelligence

Admin | September 2, 2022

Analytics Maturity Model: The Journey toward Analytics Excellence

Admin | August 27, 2022

How Reporting and Analytics Differ on the Journey from Data to Business Value

Admin | August 18, 2022

Big Data Analytics for Banks and Financial Institutions

Admin | August 9, 2022

Understanding the Purpose, Importance, and Risks of Data Democratization

Admin | August 2, 2022

Transforming Operations with Cloud-Based Business Intelligence

Rakesh Chaudhary | July 11, 2022

Accelerating Supply Chain Digitization with Intelligent Prioritization

Jayachandran Ramachandran | July 6, 2022

The Roadmap for AI Technologies to Remain Relevant and be Mainstream

How about Analysts start doing

Admin | June 27, 2022

Automated Data Analysis 101

Admin | June 16, 2022

Augmented Analytics: Reshaping Data and Analytics

Admin | June 8, 2022

Implementing Customer Segmentation Analysis for Better Understanding Your Customers and Your Business

Admin | May 20, 2022

Brand Tracking – Analyzing Digital Data and Building a Better Brand

Admin | May 18, 2022

Brand Analytics for Superior Brand Building

Admin | May 13, 2022

Harnessing Big Data through Analytics Consulting

Admin | April 12, 2022

What is Analytics Outsourcing and How can it Benefit your Business?

Jayachandran Ramachandran | February 25, 2022

Data-centric AI, the road less traveled

Archit Aroskar | February 2, 2022

Making ‘Market & Competition Sensing’ Smarter with AI

Debanuj Chakraborti | January 27, 2022

Why Knowledge Management and Intuitive Search Are Essential to a Great Competitive Intelligence Solution

Kiran Nandavarapu | November 2, 2021

The Growing Need for Agile, Collaborative, and Impactful Market & Competitive Intelligence

Sidharth Sivasailam | October 28, 2021

Course5 Discovery Recognized in the 2021 Gartner® Market Guide for Augmented Tools

Admin | October 27, 2021

How to Measure Brand Equity – Understanding and Elevating your Brand

Admin | October 26, 2021

Understanding Customer Experience Analytics and How it can Benefit your Brand

Admin | October 25, 2021

Leveraging Omnichannel Analytics to Optimize Customer Journey

Admin | October 23, 2021

What is Social Media Intelligence and Why Does it Matter?

Admin | October 15, 2021

Course5 Intelligence’s SVP of Analytics and Insights, Ajith Sankaran, becomes a Member of the Forbes Business Council

David McBride | September 28, 2021

Cookieless Analytics is an Ultra-Marathon (Not a Sprint)

supply-chain-optimization

Sushant Ajmani | September 4, 2021

Ecommerce Supply Chain Optimization in the Current Crisis

David McBride | August 23, 2021

Course5 Intelligence Recognized as a ‘Strong Performer’ in The Forrester Wave™: Customer Analytics Service Providers, Q3 2021 Report

Moyan Mei | August 11, 2021

Persia, a Context-aware Intelligent Search Engine for the Enterprise

Prachi Gupta | August 6, 2021

Protecting Brand Identity in E-commerce

David McBride | August 2, 2021

Reflections on Course5’s ‘Scaling the Human-AI Enterprise’ Conference

Admin | July 23, 2021

Estimating Market Spend ROI: Why It’s Important and How to Do It

Prachi Gupta | July 22, 2021

How to Optimize Your Brand Experience for Ecommerce

Priyanka Mohanty | July 20, 2021

Waterless Products: The Growing Trend in Beauty Products

Jayachandran Ramachandran | June 24, 2021

Bridging the Human-AI Gap with Behavioral Economics and Brain-Machine Interface Analysis

Admin | June 16, 2021

Personalization vs. Privacy: Is Your Tailored Experience Scaring Customers?

Sushant Ajmani | May 26, 2021

How can Enterprises Succeed with Self-Service Analytics?

Admin | April 21, 2021

Retargeting Your Audience: When, Why, and How to Do It

Admin | April 16, 2021

Ownership vs Subscription: Which is better for Customer Experience?

Prachi Gupta | March 9, 2021

How to Scale eCommerce Using Data

Vineeth Thomas | March 5, 2021

WhatsApp’s Privacy Update Fiasco and Implications for Marketers and Privacy Professionals

Kiran BS | January 29, 2021

The Fast-Growing Gaming Industry is Creating New Opportunities across the Value Chain

Manish Kotwani | January 21, 2021

It’s EX [Employee Experience] that Makes a Brand Exemplary

Purchase Rationalization on Social Media

Shruti Mohan | January 8, 2021

Post-Purchase Rationalization on Social Media and its Implications for Marketers

The Future of Customer Experience (CX) is Integrated Experience (IX)

Anees Merchant | December 16, 2020

The Future of Customer Experience (CX) is Integrated Experience (IX)

Sushant Ajmani | November 23, 2020

How is the Data & Analytics Ecosystem Changing?

Augmented Analytics to optimize your Logistics

Sushant Ajmani | October 7, 2020

Optimize your Logistics Network with Augmented Analytics

Sunder Balakrishnan | September 28, 2020

Smarter Inventory Management

Sushant Ajmani | September 15, 2020

Lead-Time Optimization in the Current VUCA Environment

David McBride | September 15, 2020

The Role of Antifragility in Marketing

Sushant Ajmani | September 8, 2020

Demand Sensing: The Smart Way to Manage Demand Volatility in the Current Crisis

Anil Damodaran | September 4, 2020

Understanding the Digital Ad Ecosystem: An Introduction

Suman Hiremath | September 4, 2020

Combating Model Drift: Impact of Covid-19 on Predictive Modeling

Anshul Singh | August 28, 2020

Tapping the e-Commerce Opportunity with Applied AI During and Beyond COVID-19

Kiran BS | August 27, 2020

Market and Competitive Intelligence War Room Strategy to Tackle Pandemic-triggered Scenarios

Segmentation Excellence

David McBride | August 11, 2020

Segmentation Excellence Now that Everything Has Changed

Marketplace Optimization for CPG Brands

Anees Merchant | August 6, 2020

A Guide to Marketplace Optimization for CPG Brands

scenario_planning_blog_post_banner

David McBride | July 28, 2020

Scenario Planning for Analytics: Charting Pandemic Outcomes

driving-adoption

Sushant Ajmani | July 22, 2020

Drive Adoption of Data Stories through Personalization & Multi-Modal Consumption Mediums

disruption-in-transportation

Sushant Ajmani | July 20, 2020

How Transportation and Logistics are getting Disrupted and Redefined

impact-of-covid-19

Silky Rout | July 13, 2020

Impact of Covid-19 on Media and Entertainment in India

scalable-and-effective-data-literacy-program

Sushant Ajmani | June 30, 2020

Novel Approaches for a Scalable and Effective Data Literacy Program

pandemic-is-changing-consumer-preferences

Anees Merchant | June 24, 2020

5 Critical Ways the Pandemic is Changing Consumer Preferences

The_Elusive_Art_of_Analytics_Goal_setting

Smriti Misra | June 13, 2022

Analytics Roadmap: The Elusive Art of Analytics Goal-setting

The_Art_and_Science_of_Data_Storytelling

Sushant Ajmani | August 24, 2022

The Art and Science of Data Storytelling

Four_Mistakes_in_the_Life_of_an_Analytics_Project

Smriti Misra | April 8, 2020

Four Mistakes in the Life of an Analytics Project

Automated_Machine_Learning_AutoML_Breakthrough_Technology_to_Accelerate_Machine_Learning_Outcomes

Ganesh GJ | April 8, 2020

Automated Machine Learning (AutoML): Breakthrough Technology to Accelerate Machine Learning Outcomes

Resilience_Responsiveness_and_Re-configurability_are_the_New_Normal

Sushant Ajmani | April 3, 2020

Resilience, Responsiveness and Re-configurability are the New Normal

Innovation_in_Analytics_Part1_Belief

David McBride | January 22, 2020

Innovation in Analytics: Part 1 – Belief

Devendra Desai | June 3, 2022

Creating a High-Performing Analytics Team

The_Secret_Sauce_to_Making_a_Smart_Digital_Marketer_Driving_digital_martech_initiatives_effectively

Smriti Misra | October 11, 2019

The Secret Sauce to Making a Smart Digital Marketer: Driving digital martech initiatives effectively

Reimagining Innovation in the Age of Exponential Technologies

Tamal Chowdhury | September 3, 2019

Reimagining Innovation in the Age of Exponential Technologies

Applications of AI in Marketing and Customer Experience Management

Mohanbir Sawhney | August 16, 2019

Applications of AI in Marketing and Customer Experience Management

Will Light Fidelity (Li-Fi) Disrupt the Digital Communications Industry

Kiran Nandavarapu | August 14, 2019

Will Light Fidelity (Li-Fi) Disrupt the Digital Communications Industry?

Poonam Dave | July 19, 2019

Accelerated Speed-to-Market: How AI is Changing Market Research

How Augmented Analytics

Smriti Misra | June 17, 2022

How Augmented Analytics is Disrupting the BI Ecosystem

Eliminating Barriers to an Insight

Bhaskar Dey | June 3, 2022

Business Intelligence Best Practices: Eliminating Barriers to Insight-Driven Industries

Nanotechnology

Kiran Nandavarapu | May 24, 2019

Nanotechnology: A Technology Boon for Consumers

Digital Customer Experience Takeaways

Joseph Sursock | April 23, 2019

Digital Customer Experience Takeaways from an Old Church Site in Amsterdam

Cloud Compete Insights

Kiran Nandavarapu | March 18, 2019

Cloud Compete Insights: An Overview

Enterprise Voice Assistant

Kiran Nandavarapu | January 24, 2019

Enterprise Voice Assistant – A Requisite for the Future

The-future-of-business-intelligence

Admin | June 14, 2022

The future of business intelligence: It is about interaction rather than visuals

FAQs about DCX

Sushant Ajmani | May 14, 2018

FAQs about DCX

6 Ways to Raise Your Profits

Saurabh Ajmera | March 5, 2018

6 Ways to Raise Your Profits during Off-Peak Season

Back to School Sales

Nishchay Mathur | July 27, 2017

Back to School Sales 2017 – Another Black Friday for Retailers!

blueocean_approach_segmentation

Zabi Ulla S | July 25, 2017

Blueocean’s Approach to Segmentation

Gaining-Competitive-Insights

Kiran Nandavarapu | January 11, 2017

Gaining Competitive Insights Through Customer Feedback Analysis

Customer-Segmentation-and-Digital

Tanvi Goila | January 9, 2017

Digital Customer Segmentation and Personas: Tip of the iceberg

What-Product-Categories

Nirupashri Govindarajan | December 22, 2016

What Product Categories will make the Christmas event special for your customers?

Do-You-Have-Your-Black-Friday

Sushant Ajmani | November 22, 2016

Do You Have Your Black Friday Product Recommendations Ready, or Still Hunting? Personalizing the Shopper Experience This Holiday Season

Application-of-Derivatives

Tuhin Chattopadhyay | August 17, 2016

Application of Derivatives to Nonlinear Programming for Prescriptive Analytics

Self-service Analytics

Anees Merchant | June 6, 2022

Self-service Analytics: The need for a cultural change

Adobe Analytics

Bhaskar Dey | April 21, 2016

Adobe Analytics: Best Practices for Implementation

Best Practices of Tag Management Systems

Bhaskar Dey | April 20, 2016

Best Practices of Tag Management Systems: How to Become Power User

Quantifying Customer Perceptions

Swaroop Johnson | March 17, 2016

Quantifying Customer Perceptions From Customer Reviews to Enable Strategic Problem Solving

Digital Data Classification

Anees Merchant | March 3, 2016

Digital Data Classification: Top Five Mistakes to Avoid

The Data-Driven Organization

Admin | August 3, 2022

The Data-Driven Organization: Successfully Integrating Analytics into the Organizational Framework

Using Advanced Clustering Techniques

Swaroop Johnson | May 18, 2015

Cluster Analysis in Marketing – Using Predictive Power of Clustering for better ROMI

Data Lakes The new enabler of

Swaroop Johnson | May 12, 2015

Data Lakes: The new enabler of scalability in cross channel analytics

Utilizing Cutting-Edge Unstructured Data

Shreya Sharma | February 13, 2015

Utilizing Cutting-Edge Unstructured Data Analytics to Solve Today’s Business Challenges

The-Role-of-Patents

Vijay Kumar S L | January 21, 2015

The Role of Patents in the eCommerce Industry

The-Next-Generation-Consumer

Anil Damodaran | December 19, 2014

The Next Generation Consumer – Gen Z – and the Impact on Brand Marketing

Venkatesh Srinivasa | January 27, 2014

Samsung’s Line Filling Strategy

Why is measuring social media

Arun V Sarma | June 29, 2013

Why is Measuring Social Media Effectiveness Very Important?

Social-Consumer-Segmentation

Aayantika Choudhury | October 22, 2012

Social Consumer Segmentation- It’s Power and Impact on Future Strategies

How-different-are-Social-Media-metrics

Jithesh Rajendran | August 24, 2012

How Different are Social Media Metrics for B2B and B2C Companies?

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