To thrive amid continuous innovation, market shifts, and increasing direct-to-consumer offerings, Consumer Goods and Services companies need to drive last-mile adoption of analytics and AI-led solutions for decision-making.
Year-on-year increase in return on digital investment and increase in sales volume through Marketing Mix Optimization
Increase in traffic and improved search ranking through Search Analytics
Time-savings across global reporting platforms with reduction in time to insights
Reduction in Out-of-Stock via early detection of anomalies at the warehouse level
Lift in ecommerce sales through a 360-degree view of ecommerce data
Lift in adoption of decision tools via augmented analytics in Ecommerce and Supply Chain
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Content Generation for Marketing, Sales, and WebsiteCraft tailored content that perfectly aligns with your customers’ unique needs and environments using finetuned Large Language Models (LLMs). Ensure your content resonates with the target audience, driving engagement and maximizing outcomes from marketing efforts.
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Advanced Customer ChatHelp your customers express their problems either through Text or Voice. Break down complex processes and provide answers in a simple and user-friendly way.
Raise the efficiency of Customer Center Operations by equipping agents with a chatbot equipped with an adequate Knowledge Base (FAQ System).
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Knowledge Repository SearchMaximize the value derived from internal organizational data and external data to address crucial business inquiries. Optimize utilization of available data sources to make informed, data-driven decisions that have a positive impact on the business.
Provide users with concise, relevant content and insights. Additionally, enhance user experience by enabling text-based or voice-based search through an interactive interface called “Avatar.”
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Customer Insights from User Reviews/Feedback – using TXTSenseIdentify and analyze the key reasons for customer satisfaction/dissatisfaction based on user feedback/reviews. Get focused insights by product or product category. Get highly accurate insights based on key topic analysis, subtopics, and sentiment analysis using AI models.
Reduce time taken to analyze data and quickly delve into deeper insights around a key topic using sub-topic extraction.
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Multi-dimensional Search and Knowledge Extraction – using SuperSearchProvide enterprise users with comprehensive insights based on the organization’s internal knowledge sources which may be siloed and spread across many repositories within the organization. Get insights from structured and unstructured data sources with contextual search results, with a content summary, key topics, and visual insights.
Redefine the way your enterprise users search and consume content for decision-making with Conversational access to insights.
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E-commerce Product Data Reconciliation – using RekoncileAutomate the process of manual matching of SKUs based on product descriptions. Use the Generative AI-powered Natural Language Processing (NLP)-based solution, Rekoncile, for – Named-Entity extraction, disambiguation and reconciliation of Product data; AI-based SKU ID mapping and categorization based on an item’s description; Data aggregation and SKU mapping based on entity matching; SKU classification for a unified view; and more.
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Automated Insights from Business KPI-focused Data Sets – using DiscoveryAutomate data aggregation and insights for a range of purposes, from Customer Service and Customer Satisfaction improvement to CXO-level decision-making, with the Augmented Analytics platform, Discovery, powered by Generative AI. Reduce time-to-insights for various business functions with improved quality of insights. Scale adoption of analytics and insights with contextualized insights accessible in conversational modes.
Determine growth drivers and optimize marketing spend for higher returns by brand, category, portfolio, and market. Use a holistic marketing mix optimization exercise to maximize growth.
Expand margin without losing market share by determining optimal price promotions across SKUs and portfolios. Set up the right price incentive curves and intelligent trade promotion calendars to deliver revenue and margin maximization across the portfolio.
Develop a deeper understanding of consumer needs, attitudes, behavior, and brand affinity through advanced primary market research. Identify latent needs and white space opportunities for innovations to capitalize on rapidly changing market and consumer dynamics.
Build an end-to-end digital ecosystem of data, insights, platforms and technology to drive engaging digital consumer journeys that drive conversion.
Obtain timely and actionable intelligence on retail competitors with a 360-degree approach to data convergence. Consider disparate data sources at the click of a button. Drive enterprise-wide adoption of competitive insights with guided navigation and intuitive visualizations supported by automation and applied AI-based accelerators.
Obtain a true read on consumer attitudes and sentiments. Use a multi-disciplinary approach to identify growth hacks, strengthen engagement strategies, and drive product innovations. Augment strategic decisions in real-time based on market response.
Drive end-to-end operational efficiencies by setting up control towers for anomaly detection, forecasting, and leveraging early warning signals to improve near real-time decision-making.
Accelerate your analytics deployment, consumption, and adoption with pre-built accelerators and modules. Implement AI at scale using augmented analytics, Natural Language Processing (NLP), intelligent automation and cloud transformation programs across functions, including Marketing, Sales, Consumer, Digital, Commerce, and Supply Chain.
An integrated AI-based marketing mix modeling platform to quantify and recommend marketing spend allocation across online and offline channels, simulate winning scenarios, and stress test Annual Operating Plans (AOPs) across brands, categories, and markets.
An AI-driven platform for real-time competitive intelligence that provides brands with Digital Shelf and Brand Experience insights for ecommerce success and Market and Competition Sensing to drive innovation and top-line business growth.
An augmented analytics platform, powered by Natural Language Processing (NLP), to drive last-mile insights adoption and consumption across business functions, including Supply Chain, Ecommerce, Marketing, Sales, and Insights.
An AI-based platform to grow share-of-wallet by enabling sales teams with customized action plans encompassing insights on what, why, where, how, and when to sell.
An AI and machine learning-based platform to deliver consumer experience through personalization across digital assets, augmenting the consumer journey from acquisition to engagement and retention.
The client, a leading CPG company in Canada, wanted to understand the ‘Health and Wellness’ inclinations of consumers in order to understand the full potential of its portfolio of food and beverage products to cater to these consumers. They had conducted similar research in the US and had finally identified top 6 strategic consumer segments […]
AI agents, also known as intelligent agents, are software programs designed to perceive their environment, take actions, and achieve specific goals autonomously. They differ from traditional computer programs in their ability to learn and adapt, make decisions, interact with surroundings, and operate with limited supervision. Agentic AI systems integrate one or more AI agents that […]
Price Promotion Effectiveness Analysis for a Leading Global CPG Conglomerate
PRICE PACK STUDY for a Leading CPG Firm – Optimised Portfolio and Pricing to Achieve 3.1 percent Growth
Understanding Segments among Health and Wellness Consumers
Trend Monitoring: Uncovering Key Trends in Skin Care in the US
Setting Up Distributed Computing Infrastructure
Optimizing Global Marketing Campaign Performance with a Unified Platform
Marketing Spend Effectiveness – KPI Summary Dashboard
Finished Goods Waste Reduction using AI powered Insights
Product Assortment and Up sell Optimization for a Leading Global Footwear Firm
Media Planning by Leveraging Consumer Search Data
Improved Regional Warehouse Capacity, Service Levels and Inventory Fill Rate using C5i Discovery
Micro Segmentation
Real-time insights and recommendations on KPIs of growth, inventory, and marketing spend for 27 Marketplaces
Event Analysis: FIFA 2018
Impact of the COVID-19 Pandemic and Lockdown on the Sustainability Market (CPG) in the UK
Anti-Aging Skincare Category – A Deep-Dive in the US Market
Product Attribute Optimization Using Social Data
