Consumer goods and services

To thrive amid continuous innovation, market shifts, and increasing direct-to-consumer offerings, Consumer Goods and Services companies need to drive last-mile adoption of analytics and AI-led solutions for decision-making.

  • 1

  • How do we optimize marketing spend across channels?
  • 2

  • How do we identify category trends and test ideas to win within the innovation cycle?
  • 3

  • How can we maximize revenue and margin across our product and channel portfolio and reduce cannibalization?
  • 4

  • How do we identify anomalies and relevant metrics within our supply chain to improve customer experience and reduce waste?

Key Outcomes

Year-on-year increase in return on digital investment and increase in sales volume through Marketing Mix Optimization

Increase in traffic and improved search ranking through Search Analytics

Time-savings across global reporting platforms with reduction in time to insights

Reduction in Out-of-Stock via early detection of anomalies at the warehouse level

Lift in ecommerce sales through a 360-degree view of ecommerce data

Lift in adoption of decision tools via augmented analytics in Ecommerce and Supply Chain

Transforming CPG with GenAI

Our Solutions

Our Proprietary Technology Platforms and Accelerators

Marketing Mix Optimization

An integrated AI-based marketing mix modeling platform to quantify and recommend marketing spend allocation across online and offline channels, simulate winning scenarios, and stress test Annual Operating Plans (AOPs) across brands, categories, and markets.

Compete

An AI-driven platform for real-time competitive intelligence that provides brands with Digital Shelf and Brand Experience insights for ecommerce success and Market and Competition Sensing to drive innovation and top-line business growth.

Discovery

An augmented analytics platform, powered by Natural Language Processing (NLP), to drive last-mile insights adoption and consumption across business functions, including Supply Chain, Ecommerce, Marketing, Sales, and Insights.

Sales Intelligence

An AI-based platform to grow share-of-wallet by enabling sales teams with customized action plans encompassing insights on what, why, where, how, and when to sell.

Next Best Step

An AI and machine learning-based platform to deliver consumer experience through personalization across digital assets, augmenting the consumer journey from acquisition to engagement and retention.

Featured Resources