Synthetic Audiences

AI-powered virtual audience solution to deliver unmatched speed and value

Slash time and cost. Iterate fast. Scale with ease.

Traditional survey methods are slow, expensive, and sample-constrained. Researchers face long timelines, recruitment hurdles, and static data. Our GenAI-powered Synthetic Audiences change the game — enabling rapid, scalable insights without relying on real-time human responses. Test concepts, simulate behavior, analyse attitudes & perceptions, and validate ideas instantly using intelligent synthetic data models trained on rich, real-world signals.

Synthetic Audiences with C5i

C5i’s Synthetic Audiences are AI-generated virtual consumers built for modern research. Fueled by demographic, behavioral, and social listening data, these synthetic respondents replicate real-world attitudes and reactions — without the lag or cost of traditional methods. Seamlessly integrate them into your workflows to simulate surveys, test concepts, asses brand health etc. Whether you’re exploring innovation or validating pricing strategies, our synthetic data suite delivers fast, privacy-safe, and statistically robust insights.

Use Cases

Synthetic Concept Testing

Watch a quick demo of C5i’s Synthetic Concept Testing in a skincare product use case, showing how AI simulates consumer reactions, ranks concepts, and delivers insights instantly. See how brands can validate ideas faster, at scale, and without relying on traditional panels.

Virtual Persona Using Synthetic Audiences

See how C5i’s Synthetic Audiences create hyper-realistic virtual personas to mirror real consumer attitudes, behaviors, and preferences. This video demonstrates how brands can use these personas to test concepts at scale, explore diverse market segments, and gain rapid, reliable insights without recontacting panels.

Key Benefits for Brands

Speed

Launch and analyze tests studies in hours, not weeks. Instant responses accelerate your entire research cycle.

Cost-Effectiveness

Eliminate expensive panel fees and recruitment costs. Get reliable insights at a fraction of the traditional price.

Scalability

Run unlimited studies, target niche segments, and scale research across geographies without additional overhead.

No Privacy and
Compliance Challenges

Synthetic respondents are not real individuals — ensuring safe, compliant insights without PII concerns.

Truly DIY

Self-serve tools let your team design, deploy, and iterate without waiting on vendors or fieldwork.

Flexibility

Apply across use cases: concept ideation, pricing insights, brand heath, , attitudes & perception, message testing etc.

WHITEPAPER

High-Fidelity Synthetic Data : Why Domain-Specific, Data-Conditioned Models Win

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