There’s over-dependence on unreliable methods like buzz and sentiment analysis in an effort to understand consumer emotions and behavior.
Social Media Analytics
C5i’s Social Media Analytics solution incorporates data from a variety of digital sources to understand customers in real time. We combine expertise across research, technology, analytics, and business domains to identify insights from live and historical conversations—including unstructured data across text, images, videos, and emoticons
Access faster speed-to-decision and a higher quality of insights
